Create a magnetic culture at your firm

Our profession has in front of us the greatest opportunity for increased relevance and abundance that I have seen in 40 years. Demand for our services, skill sets, and leadership have never been higher. We can simply look at the growth percentages from the latest 2022 large firm reports and see that firms are growing at much faster rates due to this increased demand.

ickly become magnetic as people feel valued and cared for. This sense of belonging always leads to discretionary efforts to build something bigger than ourselves and results in excellence in client service. Why people work affects how they work. Leaders who are intentional in ways to demonstrate connection and caring will create a sense of belonging that leads to full potential and high performance. 

There are no perfect cultures and no perfect people. We are not seeking perfection. We are working to be better than we were yesterday. 

By building meaning. People want to be inspired and are actually searching for more purpose and meaning in their work. When we provide a compelling vision, it provides energy when the going gets tough — and it always does. Seeking to understand team members' values and purpose as you help them connect to the organizational mission is part of being intentional.  Helping people see the impact and importance of their role and work is key to connecting the dots for meaning. 

Each of us can pick up the rope and help others see the value, the joy, and the fun that comes from being in our profession. Accounting is a profession where you can truly find the greatness within you to help elevate others and have significance in the lives of team members and clients on a daily basis. It happens when team members share how their ability to flex and manage their schedule helps them be better parents or tend to pressing family needs; when clients share the priceless value they see in your helping them navigate a succession or business transition; and when you see the stress and worry leave a client's or team member's face as you provide assurances and confidence in their choices and direction.

We touch so many lives in so many ways. We can make it part of our story that could help us win the people battle and keep our profession on the winning track. 

We started with the question, "Will we capture a future view of abundance?" The answer lies in our ability to adopt a people-first mindset as our top priority. We must lead, live, and tell a better story.

Source: www.journalofaccountancy.com